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Murphy's Law

This article originally appeared on MilwaukeeMagazine.com
http://www.milwaukeemagazine.com:80/murphyslaw/default.asp

College Tuition Cruelty

And: Downtown Movie Theater A Mistake?

by Bruce Murphy | Tuesday 2/2/2010

Perhaps the only thing more alarming than the rise in college tuition and student debt is the apathy about this issue among older folks who no longer face the problem.

Just a few weeks ago, a story in the Business Journal shined a brief light on the ever-rising problem of student debt. The average college graduate nationally has $23,200 in debt, the paper reported. In Wisconsin, it’s slightly lower, the paper found, at $21,386.

Nationally, the average level of debt rose by an incredible 25 percent over the previous year and has doubled in little more than a decade, as a story in the Wall Street Journal reported.

The debt has risen because college tuition has gotten so prohibitively expensive: Year after year, going back to at least the 1970s, tuition has continued to rise much faster than the rate of inflation.

Wisconsin was once somewhat insulated from this trend, as the UW System, particularly for in-state students, was less expensive than in other states. But as I noted in a column two years ago, the average tuition and fees for public college students in Wisconsin actually passed the national average in 2007-2008.

For a state that had once prided itself on offering access to college for any student who qualified, that struck me as a scandal. Ho-hum, responded blogger and Marquette Law School professor Rick Esenberg; must have been a slow news day, he chided.

Esenberg, of course, makes his living off the students who are sinking into ever-deeper pits of debt. Indeed, Marquette has some of the state’s most indebted students, and ranks second among 17 colleges The Business Journal checked on: The average MU graduate leaves owing $30,563. I’m guessing the average debt level is a lot higher for those who go on to attend MU's law school.

This, of course, is the average level of debt. The Wall Street Journal offered grim tales of students owning as much as $175,000 by the time they graduate. It cited a survey of graduates which found that 39 percent projected it would take them 10 years to pay off the debt, while many said they were delaying buying a home or having children because of the debt level.

Most people assume that affirmative action softens the blow of rising tuition for minority students. In fact, low-income and minority students are more likely to have higher debt levels. U.S. Department of Education statistics show that black students are 19 percent more likely to have student debt and 26 percent more likely than whites to have borrowed more than $20,000. Low-income and minority students are also more likely to drop out of college, and their inability to cope with the costs is a key cause, some experts say.

Two key reasons for the continuing climb in student debt is that states have gradually cut back the percentage of public college costs they pay for, and grants for students from the federal government have also not kept up with rising costs. But because not enough college students vote, and because older voters don’t care so much about the issue (as I’ve learned from readers’ comments when I write about this), politicians can cut these programs more easily than others. The squeaky wheel gets the grease.

Downtown Movie Theater in Wrong Place?

Last week, the Marcus Corp. announced its intention to build a movie theater downtown. I’m hesitant to take issue with its decision, as the company has been dragging its feet on a

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downtown theater for years. But Milwaukee Ald. Bob Bauman, whose district includes the downtown area, questions whether the company has chosen the right location.

Marcus has indicated that the multiple-screen movie house would be part of the proposed 10-story office tower to be located on the Milwaukee River and between Knapp and Cherry streets. Bauman argues that a better location would be the more centrally located empty lot at Fourth and Wisconsin, just across from the Midwest Airlines Center.

College students are a prime audience for movies, and a theater on Wisconsin Avenue would be just a short bus ride away for Marquette students, who already take the bus to hang out at the Mocha coffee house on Plankinton and Wisconsin, Bauman notes. His suggested location would also be right across the street for convention-goers (and not far from the major hotels they are likely to stay at). Knapp and Cherry, by contrast, is about eight blocks from Wisconsin Avenue.

That said, it’s hard to imagine a downtown theater wouldn’t draw a crowd, no matter where it's located. With almost all of the area's movie houses in the suburbs, a downtown theater would be a closer location for a huge number of Milwaukeeans. Marcus, it seems, is already prepared for this, and has announced the theater will be “very upscale.” So maybe college students – or less well-to-do city residents of any kind – won’t be wanted at this theater. Is that what “very upscale” means? The Marcus Corp. has promised more details. We’ll see.

The Buzz

-Once upon a time there was a nice man named Oscar Perez who worked for the UW-Milwaukee Office of Neighborhood Relations: He drove around in a UWM van on weekends trying to head off rowdy student behavior. He also rang doorbells and followed up with landlords whose tenants created a nuisance. His efforts were much appreciated by homeowners in the area, who were upset to learn, in a message from Tom Luljak, vice chancellor of University Relations & Communications, that Perez has been “assigned to other duties.” Alas, those duties were not spelled out, but Luljak assured people that “neighborhood relations remains a priority at UWM.” Luljak tells me this is a personnel issue and he can’t discuss the details behind the reassignment.

-Lisa Kaiser, assistant editor at the Shepherd Express, wrote to demand a retraction and apology for the item in my last column suggesting she wrote a piece of fake news. I do agree that her story was well-done factually, insofar as it told us about a little-known group called the Democrats for Education Reform, which is lobbying for the mayoral takeover of Milwaukee Public Schools. But the story then took a leap from these facts to claim this group was “a driving force behind the mayoral takeover” and that it would lead to the privatizing of MPS. That struck me as unproven nonsense. Still does.

-In past columns, I heaped scorn on the huge tax subsidy given to Cabela’s by the Washington County Board of Supervisors. One rationale for the handout was that Cabela’s would draw other retailers to the area. But as the ever-resourceful JS reporter Tom Daykin has found, that turned out to be a fish story: few retailers have been attracted.

-Will charging for content save newspapers? It hasn’t for Newsday, Pressroom Buzz columnist Erik Gunn notes.

–Just how patient are Brewers fans, and would they buy Ryan Braun's cologne? The Sports Nut considers



31 Comments



>> posted by Kay on 2/2/2010 11:43:51 AM
I agree with Alderman Bauman. Many visitors to Milwaukee wonder why we don't have a downtown theater. When you look at the location of the hotels downtown - Hilton, The Pfister, Residence Inn, Hampton, as well as the Ambassador are all on Wisconsin Avenue. Hyatt, Intercontinental and Courtyard are also very close. Maybe some of the empty storefronts on Wisconsin Avenue could also benefit from some increased foot traffic on what we consider our main street in the city. There is also plenty of parking lots (both street and structures) available.
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>> posted by Rightwinger Neil on 2/2/2010 12:16:27 PM
College tuition cruelty? Please!! This sob story is missing a little balance. Just like the housing crisis demonstrated, we had a lot of people buying a house they couldn’t afford. So why are a lot of students “over buying” an education they also can’t afford? Murphy writes that we “older folks” are apathetic since we no longer face the problem. What Murphy forgets is that we also faced the problem back when as to what we could afford to pay for an education and what was out of reach. Marquette would have been nice, but without the dough (via rich parents or scholarships) it was the state schools or tech schools. In the olden days of the late ‘60’s, I went to the state university system because that’s all I could afford. How was that tab paid? My parents helped as best they could by providing some help and free room and board during the summer. I worked several jobs during the summer, one during school months and I worked another during every x-mas and spring break. I would have loved to go to Ft. Lauderdale or Cancun to join the “girls gone wild”, but it wasn’t in the budget. Life isn’t fair, but the government cannot always be the savior, even in the world of Obama.
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>> posted by Steve Filmanowicz on 2/2/2010 12:22:52 PM
I often agree with Ald. Bauman on development matters — and certainly see his point that a development at 4th and Wisconsin would have more strategic value to the city than one on Water and Knapp. But by how much? The Park East area certainly could use a boost too. And wherever the project goes in downtown, it will be quite accessible to college students and lower-income residents of the city, especially if a streetcar system arrives in Milwaukee around the same time. If Marcus wants to have its offices above a new multiplex with river views of Manpower's new HQ, I wouldn't fight them too much on the location — unless they're asking for a big city subsidy to make it all happen.
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>> posted by Concerned parent and tax payer on 2/2/2010 12:30:48 PM
Education is a gift that keeps on giving, not just for those who pursue it, but for our society in terms of productivity and tax revenue from higher wage earners. Any investment in education is an investment in our future. Comparisons between education and the failed Bush-era policy of home ownership for all are inappropriate and narrow minded.
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>> posted by pjmad on 2/2/2010 12:47:04 PM
I'm trying to figure out what Neil thought his point was. He offers the alternative he used (public university rather than private) when the article was about the rising cost of public universities. Then he talks about how he paid his way through with parental support and jobs. Hey, I did that too, but I also had to take on debt because, as was the point of the article, tuition has risen a lot faster than wages or inflation.

It was still a good investment but it's an investment the state made on Neil's behalf and not on mine.
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>> posted by duncan on 2/2/2010 12:51:58 PM
Hah. The Shepherd Express demanding an apology. That's rich.
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>> posted by John on 2/2/2010 12:55:20 PM
I think Bauman is all wet here. I am excited about a downtown theatre, but I think for it to work, it should go where Marcus thinks it will most likely prosper. The convention center is failing in part because it was put in the wrong location. Now the city want others to invest in the wrong location to help with their screw up? Also, how many business and convention travelers say "I'm going to catch a movie while I am on the road"? Travel budgets are slashed, so travel stays are shortened and need to be result orientated to be approved (like sales leads, etc.). If you come back from a conference and tell your boss you caught a movie, you are likely not going to any more conferences in the near term.
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>> posted by judith ann moriarty on 2/2/2010 1:17:09 PM
speaking of theaters, what's going to happen to the Oriental..now that New Land Enterprises is in deep doo-doo and the building housing it is in foreclosure?
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>> posted by Kevin on 2/2/2010 1:37:08 PM
Good column today. I'm 51 and college educated, and am concerned about tuition hikes. College & tech school are access points to careers that improve the quality of life for those that receive the eduaction, and all the rest of us in the community as well. Accessiblity is the issue, and if rising debt loads short circuit ambitions, especially of lower income students, we all lose.
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>> posted by mark on 2/2/2010 1:38:00 PM
So, "concerned parent"...how much are you saving? Are YOU doing anything to assist? It boggles my mind that you think "everyone" should "invest" but do you consider it YOUR responsibility to pay for it?

And Bruce, instead of whining about how much costs have increased, how about doing a little bit of reporting to find out WHY the costs have skyrocketed? How about paying outrageous salaries to professors who do little teaching? How about "leaders" who are pulling down huge salaries and don't contribute one iota? Nah, that would take some work for Bruce..and probably Betty won't allow him.
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>> posted by Cudahy on 2/2/2010 2:28:57 PM
Sorry, but Tom Luljak is an idiot. How he has kept his position as long as he has is beyond me.
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>> posted by Leonidas on 2/2/2010 5:59:02 PM
Right on. No other item in our economy/society has increased more since 1972 than college tuition. Our state legislature is off the mark.
Tom Luljack originates from Cudahy.
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>> posted by Chris on 2/2/2010 5:59:19 PM
When Ald. Bauman runs a company that has a value in the hundreds of millions then I'll respect his OPINION about where Marcus ought to build their theater.

Don't you think that Marcus thought about the possible location directly across the street from their LARGEST hotel in the Marcus company? Evidently they came to the business decision that building it there would not make sense and that the location on the Milwaukee River overlooking Manpower would be far better...and in my uneducated opinion, I agree with Marcus.
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>> posted by edward on 2/2/2010 6:11:54 PM
appreciate both alderman bauman's and steve's comments. two smart men.
bottom line- marcus will go wherever it's free. they have been "planning' on a downtown theatre for years but will only do it if there is ZERO risk and minimal cost. subsidized build-out and, most importantly, FREE parking. If the city agrees to those terms they have every right to tell them where to go
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>> posted by Dohnal on 2/2/2010 6:26:50 PM
In 1962 I graduated from pharmacy school with debt of $150. Paid off with graduation gifts. My daughter and husband graduate d with medical degrees with $500,000 in debt. Crazy.
When was the last time that the University system was audited for effective management?
Why do you think the Universities pushed so hard for student loans? So that they could raise rates and featherbedding jobs. Easy work jobs. Have you ever heard of a professor that died from overwork?
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>> posted by Dohnal on 2/2/2010 6:27:18 PM
why not show movies at Paradise?
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>> posted by Rightwinger Neil on 2/2/2010 9:18:23 PM
Dear “concerned parent and tax payer”. I totally agree with your first thoughts. But then you lose it when you stray and state: “Comparisons between education and the failed Bush-era policy of home ownership for all”. Say what? “Bush-era policy of home ownership? I was one of the fiscal conservatives who applauded “W” for keeping us safe but excoriated him for the out of control spending that occurred under his watch. However, to claim “W’s” policy was home ownership for all is revisionist history. Take a closer look at Fannie Mae and Freddie Mac and the fast and loose policies that preceded “W”. Granted, I took a shot at the lefties when I referred to the “world of Obama”. Turn about is fair play BUT you have to have the facts to back up your statement. In this case, you fell short. Respectfully, RWNeil
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>> posted by BillP on 2/2/2010 10:00:20 PM
Dearest Cudahy,

You besmirch your pen name by insulting one of our southern suburb's favorite sons. May you never wander the streets of Cudahy late at night, lest the ghost of Little Phil Sheridan come down from his pedestal and run you through.
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>> posted by BHM on 2/3/2010 9:39:26 AM
Give me a break. Tuition for state schools is very affordable IF you plan ahead. We began that planning when they were quite young. Even though one went to a private, out-of-state school, she graduated without any student loans and we did not have any "notes" to repay the bank and I did not have to go back to work to pay the expenses. The other one went to a school with reciprocal tuition. WHY could we accomplish this?? Well, we did not drive new cars [drove them until they were no longer cost efficient ~ 10 yrs.], purchased a primary home that was well within our means, did not have a home up north, go on cruises yearly, go to Vegas and gamble, eat out several times a week. Parents need to prioritize their lives and educating your children should come right after, nurturing, housing, feeding and clothing. After they've graduated, then you can have more of the "perks". We now have a winter home in a warm climate and take those special vacations, secure in the knowledge that we got our priorities right. When I get my tax bill and note how much goes to the UW system, I wonder why I hear parents complain about how much it cost to send their kids to UW. The cost for one year at UW is about what it cost us yearly for the out-of-state school. If a student is truly needy and if their parents truly cannot help, then I do have sympathy but student loans are still an option. The likely reason why those loans are getting so difficult to get is that so many of the previous student forfeited on them. I'd be in favor of having the tax refunds of the non-repayer garnisheed until those loans are repaid.
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>> posted by Colleen on 2/3/2010 10:32:14 AM
I think the theater should go over by Manpower, not at 4th and Wisconsin. For whatever reason, right or wrong, Milwaukeeans don't like going to that part of Wisconsin Avenue - they just don't. I think the theater will have a better chance elsewhere.
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>> posted by Sven on 2/3/2010 10:57:37 AM
Oh yeah? Well I unloaded uranium-235 at a Capital Drive Dairy Queen for 35 years to put myself and my younger brother, Clem Bob Clem, through college. And unlike certain socialist thinkers on this forum, I have even refused the mortgage interest tax deduction.
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>> posted by dty on 2/3/2010 11:16:04 AM
Mr. Murphy, do you ever read from one section of your column to the next? First you say that that college students can't afford college. Then you say they are a prime audience for a first-run movie theater.

Most students rarely find the money for a first-run movie theater. Students go to cheap theaters, student union $1.00 shows or else stuff 10 people in a dorm room to watch the latest DVD release and feast on microwave popcorn.

If the college students are the prime market for a $10 per show movie theater, then go ahead and raise their tuition because they have money to burn.
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>> posted by Jim in Brown Deer on 2/3/2010 1:12:46 PM
Murphy nailed the college tuition story. It figures that Esenberg would care less if students who pay his salary have to take on excessive debt.

There was once a time when a college education was for the elite. I fear that, with the unsustainable rising costs, that time will come again.
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>> posted by mev on 2/3/2010 3:15:23 PM
One thing that you have to keep in mind about student debt numbers, is that students are often borrowing more than there actual tuition costs because it is seen as a low-interest loan. I knew several people when I graduated 7 years ago that used their loan money to purchase cars, pay off credit cards, go to europe, and would hold small jobs on the side for tax reasons or just to cover their rent. The loans weren't there just to make higher education attainable, but to make the easiest lifestyle attainable.
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>> posted by Susie Truth on 2/3/2010 7:55:22 PM
Tuition is not the only thing students have to pay for. I've spent $300-800 per semester for books, lab costs, supplies, etc and I usually buy my books used or at Amazon to cut the costs. My parents got divorced when I was 14 and when you add their incomes together they "make too much" for me to get much finacial aide. That might be true if they were in the same household, but in reality that makes for 2 lower middle-class households. I work full time and go to school part time and it's still very difficult for me to scrape up enough money for all the school related costs. I don't take trips to Europe or Cancun and neither do my friends. And I certainly don't appreciate the stereotypes being slung around by people who haven't been in school for 20+ years. The cost of my Anatomy and Physiology book pack last semester was $500. The class was over $600. $1100 for 1 class. I got the money from my job, which is working 12 hour night shifts in a factory. I know that when I'm done with school I'll have debt but I'm trying to keep it minimal. I, and most of my friends, won't step out of college and into a $75,000+ salary where we could easily afford a $500 per month loan payment. If you people really knew the total cost of a state college education you'd wet yourself.
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>> posted by KMA on 2/3/2010 8:10:51 PM
BHM, puh-lease!!!! My parents couldn't save for my education because they were both struggling in low paying jobs since they didn't go to college themselves. Too bad they didn't forego all those trips and vacation homes, oh wait, that's right they spent their money on silly things like rent and food and cloths. What selfish morons. The world sure is nice and rosy from your Elm Grove 3 bedroom ranch, you clueless twit.
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>> posted by Dumbfounded on 2/3/2010 8:42:49 PM
A question for Joe Taxpayer. Is it more beneficial to you if I go to college and therefore increase my chances of earning a higher income and in turn paying more taxes. OR Saying, screw it, college is too expensive, and taking that $10 an hour part-time job stocking shelves at Menards and pumping out 5 or 6 kids and not only not have to pay taxes, but also getting big-time tax incentives like Earned Income credit, subsidized housing, free daycare, heat assistance, free school lunches, WIC, Quest, etc., etc., etc. I would think the average tax payer would want college educations to be affordable for anyone because that means more people contributing to the tax pool instead of another burden. But hey, what do I know? I couldn't afford a college education.
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>> posted by Chuck on 2/3/2010 8:59:03 PM
dty, Marcus meant all the rich kids attending Marquette and MSOE, not those unsavory public school students! Surely you realize that no state educated ragamuffin would be welcome at a "very upscale" movie theater!
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>> posted by Bill Kurtz on 2/4/2010 11:19:32 AM
I'm surprised nobody has mentioned one big reason why the state share of support for UW has declined, leading to tuition hikes to pick up some of the slack. The reason is soaring spending for prisons, AKA the WPA for rural rednecks.
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>> posted by Cate on 2/5/2010 9:34:11 AM
Some context for the Oscar Perez item - UWM's growth agenda has brought large numbers of students into what was once a more owner-occupied residential area. Because of the growing transient population many properties are in stages of disrepair. Often students don't understand the responsibilities of tenancy - snow shoveling, garbage cart procedures, removing trash from yards & porches, etc. Many also do not understand how to conduct themselves in a civil manner much of which is fueled by alcohol consumption. Perez was a proactive UWM agent on the street his aim was to educate students & his efforts reflected positively on the university. Long term residents felt that Perez "got it". Unfortunately, his re-assignment was communicated in a manner that felt cold and dismissive. The announcement carried no mention of how and by whom Perez's responsibilities would be addressed no timeline was set. What will UWM do to match Perez's efforts to effectively address student misbehavior and the continued erosion of the neighborhood's quality of life? We are waiting...
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>> posted by roz on 2/6/2010 4:32:50 PM
who is this 'rightwinger'? and why can't i read anything he writes.
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